An Ode to the Seaside

Prada Spring 2010 sunglassesSpring’s arrived, and summer’s approaching! As we all know, summer is a season for beaches and seasides, comes along with light cream colors and airy looks which we enjoy a lot! And thanks Prada, for bringing the nice feels and beautiful looks for this summer, it’s really fancy!

Prada’s new online campaign is like an ode to the seaside, everything looks so lovely and adorable as long as it appears in this airy scene. And as the sun shines, everyone loves Prada’s Spring 2010 sunglasses. At least in theory.

But come Wednesday, it’s going to take more than a little effort not to shell out for those glossy shades. Why? Because the Italian fashion house’s latest eyewear campaign hits Prada.com, and it includes a video shot by Steven Meisel, starring model Raza Zukauskaite and music by Frederic Sanchez in nine languages.

Accompanying the video is a postcard for each pair of sunglasses, capturing the seaside city it evokes. The Santa Monica (shown) is a pale pink, while the Forte dei Marmi is lime green. Montauk is clear with pink lenses and Biarritz is clear with light grey lenses. Cornwall is transparent grey with orange lenses, and finally, Setùbal is solid black with black lenses.

So the color choice is quite large, and personally for this summer, I’m really into the Santa Monica which is pictured at left. The creamy pink looks just so sweet to me! What about you?

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