Affordable Brian Atwood Footwear to Come
Wednesday, September 1st, 2010
Designer shoes are usually adorable but not quite affordable for people like me who don’t have like $700 budget for a single pair of platform heels. So it is always struggling for me to see these gorgeous designer shoes, always dreamed that they will come out with a lower price. Now it seems that the dream is almost coming true: Jones Apparel Group nabs Brian Atwood to launch an affordable footwear collection.
Buzzy shoe designer and Rachel Zoe-favorite Brian Atwood recently resigned from his post as creative director at Bally, so it’s no surprise that he’s getting into something else.
Jones Apparel Group has inked a deal with the designer to launch a contemporary footwear and accessories collection. Financial details of the deal were not disclosed.
In the past few years, Jones has attempted to revive its fuddy-duddy image through partnerships with the likes of Stuart Weitzman and Rachel Roy.
The line, tentatively named B Brian Atwood, will feature shoes priced between $200 and $400, as well as boots around $600.
This gives those of us who can’t afford $720 for a pair of patent leather platform heels some hope. This initial contract is for five years.
Totally great news, right? I just can’t helping imagine wearing those incredible shoes, let’s just wait for more details to come.
