Posts Tagged ‘Gucci’

The Upcoming Fragrance Inspired by Streisand, Gucci Guilty

Tuesday, August 31st, 2010

Gucci GuiltyFragrance is something that will add whatever sense you want to your apparels, you can be sexy, cute, sweet, elegant or whatever else with one same apparel, just with a little help from different fragrance. It’s like every woman has some sort of obsession with fragrance. So as we also love Gucci, the Gucci Guilty is coming, the fragrance inspired by Streisand.

Yesterday, we got a sneak preview of Gucci’s upcoming fragrance, Gucci Guilty. We learned about the scent’s composition, the inspiration from Streisand and the Frank Miller-directed TV commercial starring Evan Rachel Wood. Today, let’s share the information on this new fragrance.

First, the fragrance: The top notes are mandarin and pink peppercorn; middle notes are fruit and lavender; and base notes are amber and patchouli. It smells good, but the amber and patchouli are a little much for me, personally.

The name: Apparently, Gucci’s creative director Frida Giannini is a big Streisand fan. The name “Guilty” came to her while she was in her car listening to a Streisand song of the same name. Another source of inspiration for the fragrance? The cover of the 1976 film A Star Is Born starring Streisand and Kris Kristofferson. In fact the resemblance to the print ad is almost striking.

The bottle: The bottle is awesome. It’s Gucci’s first perfume bottle to feature the interlocking G’s and it almost looks like it’s hollow from the front while the liquid is more visible from the sides. It’s simple and chic, has a retro/art deco feel and would just look really pretty on top of my dresser.

The ad campaign: Apparently, Gucci Guilty’s ad campaign is the brand’s biggest ever. As you may know, a 30-second trailer started buzzing around the internet a week or so ago for Frank Miller’s Gucci Guilty, which will debut as a 60-second commercial on September 12th during the MTV Video Music Awards. The short film was shot in front of a green screen in Fellini’s studio in Rome. We got to see a slightly racier version yesterday and let’s just say you get to see more than just a couple of silhouettes undressing. We also learned that all of the tattoos are Evan’s own.

The casting: Frida wanted a girl who embodied the idea of the “Guilty” character, which is basically girly with a sexy edge (hence the “guilt”). As far as the choice of Chris Evans, whose last name happens to be his love interest’s first, they mentioned something about all these super hero movies he’s starring in; so perhaps that’s the direction they wanted to go in with the character.

Gucci Guilty will hit stores in mid-September and will include a lotion, shower gel and shimmer powder. We’re not sure on the price, but it will be tough to call this one a guilt-free purchase!

OK, that’s all we’ve got on this upcoming Gucci Guilty. And guilty or not, I definitely want to get my hands on this little cutie, even just for the cute bottle.

Models vs. Celebrities

Thursday, April 29th, 2010

model adsIn the fashion industry, one important thing is to choose the right faces for your products, and usually the faces are either models or celebrities. For us ordinary people, one big feast (besides the gorgeous designs) fashion gives us is the glamorous ad campaigns. We’re actually happy to see a fashion ad campaign coming out every time, and the question is: Which face you want to see? Models? Or celebrities?

Well, anyway, this years, it looks like you’ll see more models, it has been said that models continue to book campaigns over celebrities.

This morning, WWD published a story about models’ edging out celebrities in fall campaigns.

The publication says that European houses have booked more models than celebrities for their recent ads, and that American houses—which tend to favor models over celebrities, anyways—will likely continue in this vein for fall as well. The one exception? Madonna for Dolce & Gabbana.

YSL’s Stefano Pilati and Gucci’s Frida Giannini agree that models are the preferred choice. Pilati, who is shooting fall ads with Daria Werbowy as I write this, said, “Actresses are fantastic, but they’re not models and it’s not easy. [Actresses] have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait.”

Giannini quips, “The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that’s not related to any world—whether that be music or Hollywood.” Meanwhile, Brazilian beauty Raquel Zimmermann is set to star in Gucci’s latest campaigns.

WWD’s sources provided other examples: Balenciaga will cast ten models this season, among them Karen Elson and Stella Tennant; Louis Vuitton’s ads—recently shot by Steven Meisel—will feature Elson, Natalia Vodianova and Christy Turlington; and the Roberto Cavalli campaign will star Gisele Bündchen.

Karl Lagerfeld has also reinstated his band of Chanel and Fendi regulars: Abbey Lee Kershaw, Freja Beha Erichsen, Iris Strubegger and Anja Rubik. When asked why he selected only models, the designer replied that there are “not so many” celebrities to choose from. Plus, their “overexposure in ‘people’ magazines also makes it that one may be a little tired of celebrities and the red carpet. I love models and there are great ones for the moment.”

Another reason celebrity faces have dwindled in ads is that the star-crowd are a risky bunch. The director of Marilyn Agency’s celebrities and branding in Paris, Robert Ferrel, adds that “you have to understand that that movie star might have one hit movie and then a dry period. Especially in this economic environment, brands are definitely looking to get more out of their investment.”

Pilati concludes the article stating, “I do the fashion. They, the models, know how to wear it, and the photographer knows how to take a picture of it. It’s where the fashion dream comes from.”

The industry consensus is more “models and less celebs,” and we couldn’t agree more. Now if only Vogue felt the same way about their covers.

This time, in the little fashion battlefield it looks like models are winning. So what’s your opinion about this? Do you agree that models are more expressive in fashion industry, or you want to see more celebrities? Well, anyway, tell us your idea of this in the comment.

Tom Ford’s Women’s Line On The Way

Monday, March 29th, 2010

Tom FordTom Ford, a big name in fashion world, to some extent, we can say that fashion is where Tom Ford is. However as far as I know, he’s truly good at menswear, but his last attempt to make womenswear was hardly a success, yet rumors have been confirmed that his new women’s line is really on the way, and according to WWD, now he’s actually getting ready for Fall 2011 Womenswear Launch!

Check out the story: We are inching closer and closer to a Tom Ford womenswear launch for fall 2011. We are also learning that all is fair in love and fashion. Ford has hired womenswear designer Caroline Tixier from Givenchy, and accessories designer Pablo Coppola from Alexander McQueen. It appears he wants nothing, but the best for his ready-to-wear line. The fashion world has been anticipating this launch for years, and there is a lot of excitement. Hiring designers from two of the top fashion houses in Europe will only add to the buzz that usually surrounds a Tom Ford project.

In addition, he also hires British shoe designer Michael Lewis to consult on his women’s line. Well, you may have not heard of shoe designer Michael Lewis, but I’m sure you certainly know his work. He’s designed shoes for the likes of Marc Jacobs at Louis Vuitton, Tom Ford at Gucci, Christopher Bailey at Burberry and Kurt Geiger. Lewis was trained in ready-to-wear, and learned the craft of cobbling at Louis Vuitton.

And now Lewis has been brought on by Tom Ford to consult on shoes for his women’s collection, so it looks that Tom’s now finally truly ready for his women’s line.

What will the well-dressed man send down the runway to satisfy the well-dressed woman? That will be the question on the industry’s lips until the line is unveiled. Everyone expects him to recreate the magic he made at Gucci, and from this latest move, he intends to.

Well, it seems that Tom is ready to take back the field he once owned and messed up with (ie. YSL), and all these steps seem all good to me, but still I’m still quite not sure about his women’s line, and I’m pretty sure I’m not the only one here. Whatever, one thing I’m sure about it that there’s going to be a big show next fall, whether this is going to be gorgeous or hideous, that’s going to be a exciting hilarious show either way! So, let’s just hope fall of 2011 to come quickly.

Fashion is Dead, Is it?

Monday, February 22nd, 2010

Alexander McQueen collectionFashion world is a cruel world, the world is not a fairy tale, tragic happens everyday, it’s just we know it or not, we realize it, or not! There’re plenty of times we stared at these extraordinary dresses, amazed by the creativity of the designer, and after all these years, we’ve learned that name, Alexander McQueen. And now he’s gone, love him or hate him, the one thing we can never deny is that he brought life into fashion, started a new era which inspired us a lot!

Alexander McQueen was born as Lee Alexander McQueen on 17th March 1969 in East London and attended Rokeby school. He is one of the most influential English fashion designers in the world.

McQueen didn’t make his career easily started as the son of a taxi driver, he started out making dresses for his three sisters at a young age. After school he landed himself an apprenticeship with Savile Row tailors Anderson and Shepherd and continued to work for different taylors at Savile Row before travelling to Italy and working for Romeo Gigli. When McQueen returned to London he applied to London’s most prestigious fashion school, Central Saint Martins College of Art and Design to work as a pattern cutter tutor. He was persuaded to enrol as a student and graduated in 1991. In 1996 McQueen was instated as head designer at Givenchy. He worked there until 2001. He currently has partnerships with Gucci and Puma alongside his own line of clothes and perfume.

McQueen is one of the youngest designers to achieve the title “British Designer of the Year” he went on to win this award four times between 1996 and 2003. He has also been awarded the CBE by her Majesty the Queen in 2003, as well as being named International Designer of the Year at the Council of Fashion Designer Awards.

And now he’s gone, and Alexander McQueen the brand hasn’t died along with him, the Gucci group will take over and keep McQueen’s line going. However, I’m not really excited or just not so happy about this! They have to make it very McQueen like to “continue” the line! I don’t want to be rude, it just feels too hard for someone else to continue Mcqueen’s work, not only because he’s such a visionary and an innovator, also that it’s just hard to take over another designer’s work, I mean, it’s Alexander McQueen! Well, we’ll see…But personally, on this occasion, I want to say “Fashion is Dead!”, at least for Alexander McQueen. May he rest in Peace…

posted by China Wholesale.


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