Fashion,Style & Beauty on Fashion Girls

Designer shoes are usually adorable but not quite affordable for people like me who don’t have like $700 budget for a single pair of platform heels. So it is always struggling for me to see these gorgeous designer shoes, always dreamed that they will come out with a lower price. Now it seems that the dream is almost coming true: Jones Apparel Group nabs Brian Atwood to launch an affordable footwear collection.

Buzzy shoe designer and Rachel Zoe-favorite Brian Atwood recently resigned from his post as creative director at Bally, so it’s no surprise that he’s getting into something else.

Jones Apparel Group has inked a deal with the designer to launch a contemporary footwear and accessories collection. Financial details of the deal were not disclosed.

In the past few years, Jones has attempted to revive its fuddy-duddy image through partnerships with the likes of Stuart Weitzman and Rachel Roy.

The line, tentatively named B Brian Atwood, will feature shoes priced between $200 and $400, as well as boots around $600.

This gives those of us who can’t afford $720 for a pair of patent leather platform heels some hope. This initial contract is for five years.

Totally great news, right? I just can’t helping imagine wearing those incredible shoes, let’s just wait for more details to come.

As the Internet technology develops so fast, and the online news spreads so fast, the traditional paper media is quite in a hard time. So it’s no wonder that they’re all trying to make their business broader and broader, many attempts have been made, yet I consider this as the most interesting and beautiful one!

From iPad apps to television shows, magazines are more dedicated than ever to finding alternative revenue streams. Sometimes they work, sometimes they don’t.

This time around, we think it’ll work. Glamour, one of the most well-read magazines in the country, has teamed up with the Home Shopping Network to design a line of affordable jewelry (each piece rings in at under $100). The collection launched yesterday at 2am EST on HSN, where Glamour.com’s Tracey Lomrantz discussed the ins and outs of fall trends–military, lace, etc.–and how they applied to the magazine’s line of baubles. She’ll be shilling yet again at 1pm, 2pm, and 11pm EST time today.

It makes sense for Glamour to get into this particular game. Rachel Zoe, Janie Bryant, Lori Goldstein…the list of fashion insiders that have embraced television shopping is virtually endless. So Glamour’s move is just right. Not only are the pieces accessible–much like the magazine–they’re also quite appealing. We saw Tracey donning one of the necklaces at an event last week and noticed it immediately.

It appears that the fashion magazine really knows a thing about fashion, and in this case they know how to make fashion too! It is quite amazing, I love these jewelry, and they’re really affordable. Nice job, Glamour!